Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonalds corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonalds corporation. The report will use some strategic analytical tools for examples PESTEL framework and Porters five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonalds corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonalds corporation. This will identify to recognise their distinctiveness as well.

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Kamalesh Dey PhD student at Institute for Sport and Physical Activity Research (ISPAR), University of Bedfordshire. BSc in Food technology and Nutritional Science MSc in Public Health MBA (Health Services Management), United Kingdom. kamalesh_07007@yahoo.com / kamalesh.dey@study.beds.ac.uk +447574748607