Praise for THE ONLINE MARKETPLACE ADVANTAGE "Philippe Corrot and Adrien Nussenbaum, founders of Mirakl, realized very early on the power and potential of the marketplace business model. To capitalize on this opportunity, they built the industry-leading enterprise marketplace technology company from the ground up. Mirakl has successfully helped numerous companies, including Macy's, develop marketplace strategies, build the technology and operations, launch the platform, and grow their business. The Online Marketplace Advantage is a must-read for anyone who has considered the potential a marketplace can bring to their business model." JEFF GENNETTE, Chairman and Chief Executive Officer, Macy's, Inc. Revolutionize your business with the power of marketplaces In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce, and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 350 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-world examples, and proprietary marketplace research you'll learn: * How to turn the marketplace model into a competitive advantage for your business * The makeorbreak decisions for launching an industryleading enterprise marketplace fast * The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth--permanently.

PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20. ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations.

Leseprobe