Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you'll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you'll find trusted, proven ways to get the most bang for your buck from the internet's #1 destination for video content. * Create a plan that fits your business needs * Launch an ad campaign * Find video creation strategies * Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

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Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.

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