InhaltsangabeContributors.- Reviewers.- Foreword: Joseph M. Sirgy.- PART I. THEORETICAL NOTE AND SUMMARIES.- Chapter 1. Quality of Life Marketing: An Introduction to the Topic; Helena Alves and José L. Vázquez.- Chapter 2. Case Content Summaries.- PART II. CASES.- Chapter 3. Case 1 - The Alliance for Appalachia (Case country: U.S.A.); Walter Wymer.- Chapter 4. Case 2 - Stakeholders' Reactions to an Upstream Intervention to improve Children's Diets (Case country: Australia); Simone Pettigrew and Melanie Pescud.- Chapter 5. Case 3 - Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece (Case country: Greece); Rodoula H. Tsiotsou and Eleni P. Mavragani.- Chapter 6. Case 4 - Communicating Town (Case country Slovakia); Anna Vanová, Alica Boziková and Miroslav Foret.- Chapter 7. Case 5 - Get Your Life into Gear (Case country: Ireland); Sinead Duane and Christine Domegan.- Chapter 8. Case 6 - Development of a Marketing Strategy for German Minority Association in Croatia (Case country: Croatia); Mirna   Leko Simic and Renata Trischler.- Chapter 9. Case 7 - Place Marketing and Residents' Perceptions of Improvements on Quality of Life (Case country: Portugal); Helena Alves and José L. Vázquez.-Chapter 10. Case 8 - Relationship Marketing in the Local Authority (Case country: Slovak Republik); Katarína Petríková and Anna Vanová.- Chapter 11. Case 9 - The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services (Case country: Spain); Juan Miguel Rey Pino.- Chapter 12. Case 10 - Hagar: From Darkness to Hope in Cambodia (Case  country: Australia); Coralie Nancarrow, Rebecca Larsen, Sean Wriglew, Dave Webb.- Chapter 13. Case 11 - Organ Donation in Ireland: Can Social Marketing and Infrastructural Changes Improve Donation Rates (Case country: Ireland); Maurice Murphy.- Chapter 14. Case 12 - How a Municipality can serve the Elderly Public: The Case of the Ages Space (Case country: Portugal); Arminda de Paço.- Chapter 15. Case 13 - Preventing Diabetes-Related Amputations (Case country: Australia); Jessica Price.- Chapter 16. Case 14 - Qimaavik Women's Shelter (Case country: Canada); Anne Lavack.- Chapter 17. Case 15 - Improving Employees' Quality of Life (Case country: Spain); M. Isabel Sánchez-Hernández and M. Purificación García-Miguélez.-

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Helena Alves is assistant professor at the University of Beira Interior, Portugal. She has a PhD in Management and she has been doing research in the area of public and nonprofit marketing. Currently she is editor of the International Review on Public and nonprofit marketing. She Is member of several editorial boards, namely of The service Industries Journal, of the Journal of Business Excellence, of the International Entrepreneurship and Management Journal, and of the Journal of Service Science and Management. She has published some articles in The Service Industries Journal, Total Quality Management, International Review on Public and non-Profit Marketing, Management Decision, Journal of Educational Management, and Services Business, among others, and has authored and co-authored some book chapters.