This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanels branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanels branding and accounts for which group of segmentation the Chanel customers belong to.

Hersteller:
BoD - Books on Demand
info@bod.de
In de Tarpen 42
DE 22848 Norderstedt

BA in English and European Studies. Currently master students in English, Marketing Communication and PR at Aarhus School of Business, Aarhus University, Denmark. Self-announced fashion experts.