Bachelor Thesis from the year 2018 in the subject Guidebooks - Law, Career, Finance, grade: 1,0, University of Applied Sciences Bielefeld, language: English, abstract: The current pension systems in Europe await a disruptive revolution. Many state based systems are not able to fulfill their promises any more. One of the largest economies in this system experiences a serious shift in the financial industry as it is continiously postponing to initiate a change. While private saving becomes more and more popular and required more than ever, the role of customer protection gains increasing importance. How should the citizens decide sustainable in such a complex industry? Clever consultancies and a possible change in the regulative system could create the solution. Join the author for an interesting journey of innovative solutions within the field of behavioral finance, known for the famous findings of the nobel prize winner Richard Thaler, and start questioning the effectivity of regulations in the financial industry. Evolve a deeper understanding of monetary psychology and expect to be inspired to enhance the financial eco system within Europe and Germany.