Even though video gaming industry has experienced a continuous growth over the past years stepping into mass market and becoming a part of mass media culture, lately it has faced a total transformation. Low technology, poor graphics or bad sound effects are a thing of the past. Todays industry is at its peak and is not likely to slow down the pace of its progress. This book analyzes the cost structure of developing and publishing a game. Comparisons in production and publishing are made with PC, console and mobile games to understand what factors make a game sell, what game developers and publishers should do to make their games successful and bring in huge revenues. The book conveys some of the golden rules that game development companies should follow in order to stay at the peak of their business.

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Alina Kameniuk: Master In Management, Innovation Specialisation from ESCP Europe - The World's First Business School (est. 1819) | Paris, France Siddhartha Reddy: Master In Management, Finance Specialisation from ESCP Europe and Mechanical Engineering in BITS-Pilani, India. Currently pharma strategy consultant in ZoomRx Inc, Chennai