Bibliografische Daten
ISBN/EAN: 9783428159215
Sprache: Deutsch
Umfang: 308 S., 43 s/w Illustr., 22 s/w Tab., 65 Illustr.,
Format (T/L/B): 1.7 x 23.3 x 15.7 cm
Einband: kartoniertes Buch
Beschreibung
The successful product launch is a central anchor in marketing work. All contents are clearly structured, with illustrations and examples throughout. The style is pragmatic, but systematically well-founded.The target group are students at universities/Universities of Applied Sciences, marketing and product managers as well as career changers from other domains.
Produktsicherheitsverordnung
Hersteller:
Duncker & Humblot GmbH
Anne Fiedler
info@duncker-humblot.de
Carl-Heinrich-Becker-Weg 9
DE 12165 Berlin
Leseprobe
Leseprobe
