Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.

Dominic Wring is Professor of Political Communication at Loughborough University, UK.
Roger Mortimore is Professor of Public Opinion and Political Analysis at Kings College London, UK, and Director of Political Analysis at Ipsos MORI.

Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.

1. Seven Weeks is a Long Time in Politics Dominic Wring, Roger Mortimore and Simon Atkinson.- 2. A Tale of Two Parties: Press and television coverage of the campaign David Deacon, John Downey, David Smith, James Stanyer and Dominic Wring (Loughborough).- 3. Broadcasting the Snap Election: Surprising Politics but Familiar Production  Paul Brand (ITV).- 4. BBC Campaign Coverage Policy  Jay G. Blumler (Leeds).- 5. Election Night:  The View from Sky News  Isla Glaister (Sky News).- 6. The Agenda-Setting Role of Newspapers in the UK 2017 Election  Angela Phillips (Goldsmiths).- 7. Alternative Agendas or More of the Same? Online News Coverage of the 2017 Election  Emily Harmer and Rosalynd Southern (Liverpool).- 8. Alternative Media: a New Factor in British Politics?  Craig Gent and James Walker (Novara Media).- 9. Strong and Stable to Weak and Wobbly: The Conservative election campaign  Anthony Ridge-Newman(Liverpool Hope).- 10. The Labour Campaign by Greg Cook (Labour).- 11. The Liberal Democrat Campaign  James Gurling (Liberal Democrats).- 12. Movement Led Electoral Campaigning: Momentum in the 2017 General Election  Abi Rhodes (Nottingham, and Momentum).- 13. #GE2017: Digital Media and the Campaigns  Declan McDowell-Naylor (Royal Holloway).- 14. The Polls in 2017  Will Jennings (Southampton).- 15. Yer jaiket is hanging by a shooglie peg!: Fear, Groupthink and Outliers  Damian Lyons Lowe (Survation).- 16. An Ever-Changing Mood: Qualitative Research and the 2017 Election Campaign  Suzanne Hall and Paul Carroll (Ipsos MORI).- 17. Seismographs for youthquakes how do we know how the public voted in British general elections?  Roger Mortimore (Ipsos MORI).- 18. Why polling matters: the role of data in our democracy Keiran Pedley (GfK).