While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed.

Hersteller:
Wiley-VCH GmbH
amartine@wiley-vch.de
Boschstr. 12
DE 69469 Weinheim

Leseprobe

Notes on Contributors Acknowledgments Part I: Introduction Part II: Field Overviews Part III: Corporate Social Responsibility Communication in Action Concepts and Actions Tools and Processes Part IV: Commentaries and Conclusions