Real-world tools to build your venture, grow your business, and avoid mistakes

Startup, Scaleup, Screwupis an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever beforeincreased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on.

Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to:

Startup, Scaleup, Screwup:42 Tools to Accelerate Lean& Agile BusinessGrowth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professionals library.

JURGEN APPELO is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author ofManaging for Happiness: Games, Tools, and Practices to Motivate Any Team from Wiley.

Prologue ix

1 Persistence of Vision: Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future 1

2 Stories of Your Life and Others: Discover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit 7

3 Picking Up the Pieces: Make a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time 21

4 The Persona Protocol: Better understand your target customers and their Jobs to Be Done by creating Lean Personas 35

5 Fortunes Wheel: Figure out your Unique Value Proposition by investigating the customers Pains and Gains and making a Value Proposition Wheel 41

6 The Crowded Shadows: Learn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself 49

7 The Lunatic Cafe: Meet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates 55

8 Streams of Silver: Visualize your work with Kanban Boards and optimize the workflow with Work in Progress Limits 61

9 The Invention of Everything Else: Discover the Innovation Vortex, which emerged by combining the Design Thinking approach with the Lean Startup method 67

10 The Terminal Experiment: Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Business/Market Fit 77

11 Fables and Reflections: Get together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog 87

12 Kings of the North: Navigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics 95

13 The Entropy Tango: Keep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance 103

14 A Pleasure to Burn: Keep an eye on your progress with Burn-down Charts, Burn-up Charts, or Cumulative Flow Diagrams 113

15 The New Recruit: Get your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples 119

16 The Enigma Score: Start workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits 129

17 Standard Hero Behavior: Learn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests 135

18 The Darkest Road: Manage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning 141

19 Ghost Writer in the Sky: Set yourself up for content marketing and e-mail marketing with a Content Calendar and a Content Backlog 149

20 Million-Dollar Gamble: Aim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open 155

21 Spheres of Influence: Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides 167

22 Heart Journey: Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth 177

23 A Pirates Tale: Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics 185

24 Test of the Twins: Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests, and Cohort Analysis 193

25 Culture Clash: Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling 201

Epilogue 209

Acknowledgments 213

About the Author 215

Index 217