Sexism is still rife in the advertising world where brands too-often rely on dated stereotypes or femvertising. Brandsplaining reveals how an industry - largely dominated by men - has systematically misrepresented half of the population. Bringing together an impressive range of case studies and stories, the authors propose a powerful solution: a Bechdel test for creatives and brands. A framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

Hersteller:
Penguin Books
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GB LONDON, WC2R 0RL
Importeur:
Petersen Buchimport GmbH
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